Case Study: Blauberg

Introduction

Blauberg UK is part of the worldwide Blauberg Group. The UK division service the country’s ventilation market with a range of traditional and innovative products including commercial, industrial and residential ventilation solutions and an extensive range of Heat Recovery Products. Sam Tuck is their Technical Sales Manager, joining the company in 2020.

The Challenge

Blauberg UK realised the importance of BIM in the early days and the company were getting specified on very few projects, so this was a situation they were very keen to address.

The Solution

The company concluded that working with an expert partner was a more effective direction to take. They discovered bimstore and, after a few discussions and completing their due diligence, decided to start working together. bimstore currently maintain Blauberg UK’s content, host it on the bimstore platform, and provide a ‘bimshelf’ integration to enable Blauberg UK to make their BIM objects available via their own website.

The decision to have bimstore develop all our new BIM content was a good one. When we explored the options, bimstore pretty much floored the competition and their technical experts were amazing. We can focus our efforts on what we’re best at and utilise the experts on their team to ensure all new and existing content is built in accordance with the latest standards and is really high quality. It also means the content is in one place, centrally hosted and centrally accessible. - Sam Tuck, Technical Sales Manager

The Progress

Blauberg UK found the onboarding and rollout with bimstore exceptionally easy. They provided some key information to the team at bimstore, who built their profile on the platform on the company’s behalf. Blauberg UK also sent over their existing BIM objects, which were verified and added to the platform. bimstore not only checked their existing objects for basic required data, but also enabled them to add specific industry terminology which was important to Blauberg UK.

Once the checks were completed and Blauberg UK were happy, the BIM objects were added to their live profile on the bimstore platform. Due to the high search ranking that bimstore has, it wasn’t long before Blauberg UK’s BIM objects had achieved hundreds of thousands of views and tens of thousands of downloads.

The Results

Blauberg UK are currently benefiting from a number of sales, generated from the leads they get from the bimstore platform. Sam distributes the leads to the various sales teams in the organisation and they follow-up to see if they can convert the interest into a sale.

In our follow-ups we refer to the product(s) they have been downloading, which adds an extra measure of personalisation. We almost always get a response back, which is great. Our close rate is increasing monthly, so for us it is a very worthwhile exercise. We have even had some cold leads which we have been able to revive using this approach.

There has been a positive impact in terms of visibility of Blauberg UK’s products, with views of their products on bimstore increasing nearly 37% from 2022 to 2023.

The Future

Blauberg UK’s overall aim is to get their BIM objects included on more master plans. They are looking to significantly increase the amount of BIM objects they have available over the next 6 to 12 months. Although the company currently manufactures approximately 3,000 different components, not all of those will be modelled in BIM, but a lot will in order to serve the needs of their customers.

Read the full version of the case study here.

To find out about how bimstore works with manufacturers to maximise the benefits they get from their BIM content, take a look at this page. More information on Blauberg UK can be found on their manufacturer profile on bimstore.