Case Study: EGGER (UK) Limited

Introduction

EGGER is a global manufacturer of materials for interior design and construction, including furniture board, laminate, edging, worktops, decorative flooring, and structural flooring. Victoria Hodgson is their Marketing Senior Specialist for the Specification sector in the UK & Ireland. She joined the company in 2017.

The Challenge

The main challenge facing EGGER was to continue building on the service they were providing to their customers and giving them a well-rounded offering. Their sales team discovered that their customers were working with an increasing amount of digital platforms. EGGER wanted to make the customer journey as easy as possible and offer a comprehensive digital package that made it simpler to work with their products in an efficient manner.

The Solution

With a company the size of EGGER, they wanted to streamline their processes as much as possible. bimstore gives them the ability to add products onto the platform, makes changes and look at the performance. The platform also enables their customers to get access to the content they need in a simple and straightforward manner.

Getting started with bimstore was incredibly easy and very streamlined. The team there worked closely with us to help select the right package that best suited our needs and provided step-by-step guidance for setting up our profile and products.

We have been on bimstore since 2018 and in that time the team there have continued to always be on hand to deal with our queries quickly, efficiently, and without fuss. - Victoria Hodgson, Marketing Senior Specialist - Specification, UK & IE

The Progress

Externally, EGGER sees their involvement with bimstore as a service that they can offer to their customer base, as part of a comprehensive digital package. Internally, the company has seen great progress for both sales and marketing. The Marketing team get a lot of value from it, using the insight and analytics to help shape their campaigns and content. The Sales team see the benefits via the leads that are generated through the platform. The insight that comes through bimstore helps join the dots and shape the conversations they go on to have with those leads.

The Results

From 2022 to 2023, EGGER saw a 23% increase in their product views. It is the UK division of EGGER that works with bimstore, however they are able to see their BIM content views and downloads on a global scale. This gives the UK team leads to pass to their international colleagues on projects happening in their markets.

In just a 2-year period, we saw our BIM objects downloaded from users in 158 countries around the world! These leads are invaluable to our international architect advisor teams, as well as global distribution partners and international marketing teams.  - Victoria Hodgson, Marketing Senior Specialist - Specification, UK & IE

The Future

EGGER plans to continue to utilise the insight that they get from bimstore, coupled with direct feedback from their customer base, to give them a well-rounded view on the market. This gives them a strong foundation to help develop sales plays, marketing messaging and other business interactions with their customers.

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To find out about how bimstore works with manufacturers to maximise the benefits they get from their BIM content, take a look at this page. More information on EGGER UK can be found on their manufacturer profile on bimstore.